Christmas in Europe: Why the Markets Are a Must-See Holiday Experience

The Charm of Europe’s Christmas Markets

From the cobblestone streets of Strasbourg to the scenic lakefront of Lucerne, each market has its own unique charm and traditions. But they all have one thing in common: They capture the spirit of the season like nowhere else in the world.

Here’s what makes these markets so magical:

• Historic settings — Markets are often set in medieval town squares surrounded by centuries-old architecture.

• Artisan gifts — Forget mass-produced items; you’ll find handcrafted ornaments, woodwork, and textiles made by local artists.

• Festive food and drink — From roasted chestnuts and bratwurst to cinnamon-scented pastries and glühwein (spiced wine), there’s something delicious around every corner.

• Holiday ambiance — Carolers, light displays, and cozy winter scenes transport you into a real-life snow globe.

• Regensburg, Germany — One of the best-preserved medieval cities in Germany, complete with the Romantic Christmas Market at Thurn and Taxis Palace and the famous German Christmas Museum.
• Rothenburg ob der Tauber — A storybook town that takes Christmas decor seriously. It’s home to Käthe Wohlfahrt, one of the world’s most famous Christmas stores.
• Strasbourg, France — Known as the “Capital of Christmas,” Strasbourg boasts France’s oldest Christmas market, dating back to 1570, with over 300 stalls.
• Colmar, France — A festive dream with illuminated canals, colorful half-timbered houses, and five themed Christmas markets spread across the old town.
• Lucerne, Switzerland — This lakeside city offers a mix of old-world charm and mountain magic, complete with a festive market near the famous Chapel Bridge and a scenic Lake Lucerne cruise.
• Freiburg, Germany — Nestled at the edge of the Black Forest, this market is steeped in tradition with stunning views, handmade goods, and a nostalgic feel.

What’s Included in the Tour?

This guided AAA holiday getaway offers a stress-free and immersive experience. Your itinerary includes:

• Round-trip airfare from Newark International Airport

• 11 meals (authentic regional cuisine)

• 4-star hotel stays

• Professional local guides

• Optional excursions

• AAA Member savings of $50 per person

• Peace of mind and 24/7 support

All you have to do is pack your warmest coat—and your holiday spirit.

Why Book Through AAA?

Booking through AAA not only gets you access to exclusive group departures and discounted pricing, but it also ensures you’re traveling with a team that puts your experience (and comfort) first.

AAA travel agents take care of all the details—from flights and transfers to optional excursions and travel insurance. All you have to do is enjoy the magic.